Clik here to view.
Bulk Mail Strategy: Target Neighborhoods Not Zip Codes
Bulk mail advertising is a proven method for increasing sales for just about any type of business. The goal of all advertising is to deliver results that justify the cost. That’s the tricky part....
View ArticleClik here to view.
Understanding Mail Carrier Routes
Understanding Mail Carrier Routes A carrier route is the actual route walked by a postman. Every zip code is broken down into carrier routes, also known as a postal route. Please review video number...
View ArticleClik here to view.
Saturation Vs. Targeted Mailing Lists
Saturation Vs. Targeted Mailing Lists There are two types of lists that can be used to target potential clients with a direct mail piece. The first way would be to do a “saturation” mailing. A...
View ArticleClik here to view.
Political Campaign Direct Mailing List Ideas
Political Campaign Direct Mailing List In order to have the most effective direct mailing campaign possible, it is essential to target your direct mailers, which means getting them out to the right...
View ArticleClik here to view.
Is who brings in the mail, a factor to consider, in direct mail advertising?
EVERYONE LOOKS AT THEIR MAIL, ALL OF IT, USUALLY EVERY DAY One of the great advantages of Direct Mail Advertising is that it is one of the only media options that is guaranteed to reach the prospect....
View ArticleClik here to view.
Determining how many to mail and how often
I have “Good News” and “Bad News”. First, the Good News… There are plenty of customers out there, even when the economy is not doing so good. What is the Bad News? You probably don’t have a big enough...
View ArticleClik here to view.
Advertising can be expensive, here’s how to change that.
Advertising can be expensive, when it doesn’t work well. However, when a campaign is successful, it won’t cost you money, it will make you money! How can we improve the results of your next postcard...
View ArticleClik here to view.
Revealed: The Secret Of Direct Mail Advertising Success
ARE YOU READY? HERE IS ONE OF THE SECRETS TO DIRECT MAIL SUCCESS: Repetition is one of the most important parts of any advertising. Repetition is one of the most important parts of any advertising. CAN...
View ArticleClik here to view.
What’s More Important, Reach or Frequency?
When considering a Direct Mail Advertising Campaign, one of the factors that can really determine the success of your efforts is balancing reach and frequency. We’ve developed an Intelligent Approach...
View ArticleClik here to view.
What’s Your “Claim To Fame”?
When considering a Direct Mail Advertising Campaign, one of the factors that can really determine the success of your efforts, is to highlight what makes your product or service different and better...
View Article
